Welcome to Seoul, a city where the ancient harmoniously intertwines with the modern, offering both historical richness and contemporary flair. As South Korea's heart and soul, Seoul invites travelers to explore its palatial history, indulge in its culinary excellence, and dive into its vibrant cultural scene. This Seoul city guide aims to equip you with all you need to navigate and enjoy Seoul to the fullest, covering everything from must-see attractions to local dining recommendations. Whether you're soaking in the city’s rich heritage or exploring innovative beauty treatments and products, Seoul provides a dynamic backdrop to an unforgettable travel experience. There is plenty to see but these are my top 10 things to do and places to see in Seoul. I recommend a minimum of 5 days to fully immerse yourself into the vibrant city.
Top 10 Things to Do and Places to See in Seoul
1. Gyeongbokgung Palace
Standing as a proud symbol of Korea's cultural heritage, Gyeongbokgung Palace is the largest of the Five Grand Palaces built during the Joseon Dynasty. With its beautifully restored structures and vast grounds, visitors can step back in time and experience the historical grandeur of Korea. Join a guided tour to fully appreciate the history behind the palace's architecture and the royal ceremonies that are reenacted daily. Be sure not to miss the changing of the guard ceremony, a colorful and photogenic display of historical pageantry.
2. Bukchon Hanok Village
Nestled between Gyeongbokgung and Changdeokgung, Bukchon Hanok Village is home to hundreds of traditional Korean houses called hanoks. This residential area exudes old-world charm and offers a glimpse into the lifestyle of ancient Korean nobility. Wander through narrow lanes and admire the preserved hanok homes, many of which now serve as cultural centers, guesthouses, and tea houses. Capture the picturesque scenery, and consider wearing a traditional Hanbok rental for the perfect photo opportunity.
3. Myeongdong: A Shopper’s Paradise
As Seoul's premier shopping district, Myeongdong is a vibrant maze of fashion, beauty, and everything in between. It's a place where both global and local brands converge to offer a bustling retail experience. Explore the countless shops for the latest Korean fashion and beauty products. Don't miss out on the street food stalls here, offering everything from spicy rice cakes (tteokbokki) to soft serve ice cream in unique flavors.
4. N Seoul Tower
Perched atop Namsan Mountain, the N Seoul Tower offers panoramic views of the sprawling cityscape. It's a cultural space that combines nature, art, and technology, making it a must-visit for any traveler. Take a cable car or hike up to the tower. Once there, lock your wishes at the base with a "love lock" and ascend to the observation deck to enjoy breathtaking views, especially enchanting at sunset.
5. Insadong: Cultural and Artistic Flair
Insadong is a vibrant neighborhood known for its traditional Korean art, crafts, and antiques. It offers a cultural feast for visitors interested in the artistic heritage of Korea. Stroll through its streets lined with art galleries, antique shops, and traditional craft stores. Stop by a local tea house to enjoy authentic Korean teas and delicacies.
6. Hongdae: Youthful Energy and Indie Vibes
Named after Hongik University, Hongdae is a lively district known for its youthful spirit, creative arts scene, and vibrant nightlife. Explore the area's numerous cafes, bars, shops, and art markets. Don't miss the street performances and live music which bring the streets of Hongdae to life.
7. DMZ Tour: A Glimpse into History
The DMZ (Demilitarized Zone) between North and South Korea is one of the most heavily fortified borders in the world, offering a unique look at the ongoing tensions and historical complexities between the two Koreas. Join a guided tour to visit key sites like the Joint Security Area (JSA), the Third Infiltration Tunnel, and the Dora Observatory, where you can view North Korean territory. Book here
8. Starfield Library
Located in the heart of Seoul’s bustling COEX Mall, Starfield Library is an open public space that houses over 50,000 books and magazines in a stunning architectural setting. With its towering bookshelves that stretch up to the ceiling and cozy reading nooks, it’s a paradise for book lovers and a fantastic example of modern urban spaces. No entry fee is required, making it an accessible stop for anyone visiting the mall. The library frequently hosts events and exhibitions, adding to the vibrant atmosphere. It's also a popular spot for taking spectacular photos among the shelves that showcase a vast array of genres and languages.
9. Leeum, Samsung Museum of Art
Nestled in the upscale district of Itaewon, the Leeum, Samsung Museum of Art presents a fascinating mix of traditional Korean art and contemporary works from around the globe. The museum consists of two parts: One museum, which focuses on traditional Korean art including ceramics, metal art, and paintings; and the second museum, dedicated to modern and contemporary art from Korean and international artists. Designed by renowned architects Mario Botta, Jean Nouvel, and Rem Koolhaas, the museum itself is a work of art. Visitors should allocate a few hours to fully appreciate the extensive collections and the stunning architecture. The museum also offers English-guided tours that provide deeper insights into the exhibits.
10. Jongmyo Shrine: Spiritual Serenity
This UNESCO World Heritage site is dedicated to the memorial services for the deceased kings and queens of the Joseon Dynasty, preserved as one of the oldest and most authentic of Confucian royal shrines. Visit during the annual Jongmyo Jerye ceremony featuring traditional music, song, and dance, dedicated to the former royal family. The serene and spiritual atmosphere offers a reflective experience different from anywhere else in Seoul.
Best Time to Visit Seoul
The ideal times to visit Seoul are during the spring and fall when the weather is most favorable. Spring (March to May) blossoms with cherry and plum flowers, while fall (September to November) dazzles with vibrant autumn colors. These seasons not only provide comfortable temperatures for exploring but also feature numerous festivals and outdoor activities.
Good to Know
Before visiting Seoul, familiarize yourself with some practical tips to enhance your travel experience:
Currency: South Korean Won (KRW)
Language: Korean, though English is widely used in tourist areas.
Safety: Seoul is considered very safe for tourists. Common sense should still be practiced, especially in crowded places.
Mode of Transportation
Navigating Seoul is a breeze thanks to its comprehensive and user-friendly public transportation system. The Seoul Metro, buses, and taxis are all efficient ways to explore the city. For added convenience, purchase a T-money card that can be used on most public transport and even in convenience stores.
Great Places to Stay
Uh Suite Seoul
This stylish hotel offers contemporary rooms with stunning views of Namsan Tower, located within walking distance of Myeongdong and Seoul Station. I loved how stylish the rooms are and you even have wonderful spa bath tub in your room for ultimate relaxation. Book here
Lotte Hotel Seoul:
Situated in the heart of the city, this luxury hotel provides easy access to Seoul’s major attractions and offers state-of-the-art amenities and exceptional service. Since it is very conveniently located it is a great choice!
Best Places and Cafés to Eat
Mingles
Mingling traditional and modern Korean cuisines, Mingles is a must-visit for food enthusiasts looking to experience innovative dining.
Café Onion Anguk
Not just a coffee shop but a cultural statement, Café Onion Anguk is set in a beautifully renovated traditional Korean house, offering a scenic spot to enjoy a coffee and pastry.
Bukchon Son Mandu
For an authentic taste of Seoul, don't miss these delectable Korean dumplings at Bukchon Son Mandu, a favorite among locals and tourists alike.
Sunday Arvo
This charming café offers a serene escape from the bustling city with a focus on plant-based cuisine. Sunday Arvo is perfect for those seeking a relaxing afternoon, featuring a menu filled with vegan-friendly options, including delightful smoothie bowls, avocado toasts, and artisan coffee. The airy and minimalist décor provides a perfect backdrop for a leisurely brunch or a peaceful reading session.
PLANT
Situated in the vibrant Itaewon district, PLANT is a cozy eatery that serves up a delicious array of vegan dishes that are as tasty as they are health-conscious. From their hearty salads and wraps to mouth-watering desserts, PLANT proves that vegan food doesn't have to compromise on flavor. Their brunch menu is particularly popular, offering creative dishes like tofu scramble and vegan pancakes, making it an ideal spot for those looking to enjoy a plant-based start to their day.
Bonus: Korean Beauty
Olive Young: Your Go-To for the Latest in Korean Beauty Products
Olive Young is a must-visit for beauty enthusiasts exploring Seoul. Known as South Korea’s leading health and beauty store, Olive Young resembles a beauty department store, offering an extensive range of skincare, makeup, and health products. It's the perfect place to discover the latest trends in K-beauty, which is celebrated worldwide for its innovative products and ingredients. Conveniently located in major shopping areas across Seoul, Olive Young stores are easily accessible for tourists. The stores are well-organized, and many offer English labels and assistance to help international visitors navigate the vast product offerings. Ideally you know already what products you are looking for after your skin treatment (Indviduel Genève), otherwise it can get very overwhelming.
Individuel Genève – Tailored Beauty Treatments
Situated in the heart of Seoul, Individuel Genève is renowned for its exclusive, non-invasive beauty treatments tailored to meet the individual needs of each client. This clinic is celebrated for its high-end services and its use of the latest technologies in beauty and wellness. Individuel Genève is particularly welcoming to foreigners, with English-speaking beauty consultants available to ensure clear communication and the highest level of care. Whether you're looking for advanced skincare treatments, anti-aging procedures, or a luxurious spa day, Individuel Genève provides a sophisticated and accommodating environment, perfect for those who seek the ultimate in beauty care while visiting Seoul. Book well in advance!
As your journey through Seoul concludes, you leave with more than just memories; you carry a piece of this vibrant city within you. From its majestic palaces to its cutting-edge street style, Seoul offers a blend of tradition and modernity that captivates and delights. Until you return to explore its endless charms once more, let Seoul continue to inspire your adventures and dreams.