I skate on frozen lakes in some of the world's most remote places. I make films & stories about it.
Wild ice. Cinematic storytelling. 1.2M community. Storytelling that reaches people who actually go outside & move.
Welcome!
I'm Michaela Carrot wild ice skater, adventure storyteller and creative producer based in Switzerland.
My work sits at the intersection of sports, nature and strategy. I create content that performs because it is rooted in something real: years of skating in some of the world's most remote frozen landscapes, combined with a background in strategy consulting at Accenture and Capgemini Invent.
I work with brands in outdoor sport, sustainable tourism and wellness who want storytelling that is specific, credible and genuinely connected to the world it claims to represent.
What I do:
Social Storytelling Content created and published across my platforms, reaching an engaged global community around outdoor sport, nature and responsible travel. Reels, story campaigns, organic reach at scale.
Brand & Campaign Production Cinematic films, destination campaigns, and branded content for paid and organic channels. Shot in real outdoor environments, not studios.
Strategy & Consulting Content strategy, brand storytelling frameworks, and campaign direction for brands that want a strategic partner, not just a creator.
Global Reach & Impact
250M+ people reached during winter season1.2M+ community across platformsMultiple viral campaigns reaching 10M–100M+ viewsFeatured by:InstagramYouTubeInternational Skating UnionApple
VICTORINOX - Heritage Performance Gear
13.4M views. 12.5M reach. 350K+ engagements.
Victorinox came to me with a brief about reliability. I took it to the mountains. Across Instagram, Facebook, TikTok, YouTube and Rednote, story-led adventure content in extreme winter environments showed what heritage outdoor gear actually means.
AURA SKATES: Performance Skating Equipment
100M+ views. Multiple viral videos. A brand made visible.
Through authentic storytelling in remote winter landscapes - no studio, no set, no script - we built a visual identity that positioned them as the premium name. Organically. Repeatedly. At scale.
DJI Label: Global Tech / Consumer Electronics
10M+ reach. Movement, landscape, product - seamlessly merged.
DJI wanted content that felt real, not branded. Shot in extreme winter conditions, the collaboration combined HD cinematic visuals with genuine adventure storytelling, demonstrating what their technology can do when it's used by someone who actually lives this life.
On stage, I talk about what the ice teaches you.
I speak at the intersection of outdoor sport, storytelling, and what it means to start over. Recent: ISPO Beijing 2026.
Let’s create something meaningful.
Download the free beginner's guide and get occasional updates from the ice.
If you're looking to promote your brand, you're in the right place.
I work with brands, destinations, and outdoor-minded companies to craft digital stories.
